Leadership Coaching provides that extra level of personal development so often needed to provide vision and clarity to personal development and goals. Utilizing our GUIDE Coaching model, we teach leaders how to become better coaches to truly create an internal culture of coaching. Improved team effectiveness results from increased knowledge of the members of each team and learnings on how best to leverage the different styles prevalent in that group. Our team brings a focus on the “business application” around leader and team effectiveness.

Our Coaching Philosophy

Coaches come in all shape and sizes, from a variety of backgrounds and with a variety of niches and approaches. Our clients tell us what differentiates us from other coaches is, quite simply, our experience.

  1. Our combination of strong coaching skills and consulting expertise based on our corporate HR careers, global coaching experience focused on leadership effectiveness, and our encouraging, but direct, style.
  2. Our overarching methodology which is built into our unique coaching process. We utilize data gleaned from an historical conversation, a verbal-360 with a variety of individuals who work closely with the leader, and a psychological profile.
  3. Our coaching process allows flexibility in each phase tailored to each individual’s needs and objectives.
  4. Our focus on observable behavior change to enhance an individual’s leadership effectiveness. We have a passion for helping leaders be as effective as they can be, whether they are successful leaders wanting to become even more effective in larger roles, or whether they are leaders struggling in their current role.
  5. Pre- and post-coaching benchmarks to assess the impact of the coaching engagement.

Executive Coaching

Speed Coaching Sessions for Individuals at Team/Group Meetings

New Leader Assimilations

New Team Assimilations

Organizational Change

Team Effectiveness Coaching Sessions

Team Strategy Facilitation

Our GUIDE Coaching Model

We all want to think we are great Coaches. But in today’s world of high-pressure stress and fast-paced decisions, we often find ourselves defaulting to a directive mode the majority of the time and losing out on the opportunity to build alignment and engagement with those with whom we work. GUIDE Coaching provides a proven model for helping all leaders learn the subtle ways in which they can make the transition from telling people what to do, to coaching people toward more effective behaviors and ongoing change. In practice, GUIDE Coaching is a tool that helps Leaders empower others while broadening their span of influence.

The GUIDE Coaching model is simple, pragmatic, and applicable. ​


Our coaching model is five steps. As our methodology implies, “GUIDE” is the key word, thus:

Ground – This step embodies the essence of engagement. It is all about the coach and the leader establishing a relationship “beyond just business.” This is where the coach begins to understand what motivates the leader in terms of her values, her vision for the future, and her goals. They also establish expectations and set boundaries around the coaching relationship.

Understand – In this step, the coach and leader gain mutual clarity on their intentions and vision, either for the short-term or long-term, or for their life or their career. They clarify those things that drive intentions and often serve to unknowingly confuse the issues and inhibit positive momentum. In some instances, the leader may benefit from direct feedback during this time to gain a better understanding of the issue.

Incite – Here, coaches are encouraged to foster multiple perspectives of the issue and various methods to address the topic being discussed. This is the “meat” of the coaching, and the point at which the coach facilitates an exploration of opportunities and obstacles while analyzing various options. The pros and cons of each opportunity can be evaluated to drive commitment and to explore the best option for the leader.

Decide – In this step, the coach facilitates the leader to make a conscious choice to achieve her vision by clearing the obstacles, confirming buy-in, and guiding the leader toward the necessary next steps.

Encourage and Execute – As a final step, the coach motivates the leader to build upon the commitments made. The coach builds confidence, provides encouragement, drives accountability, and generally acts as a champion to ensure the coaching session ends with positive momentum in place.

Ask us about our GUIDE Coaching Workshops designed to help leaders become better coaches. The feedback is tremendous. These workshops are interactive, compelling, fun and engaging. The goal is to equip leaders with the tools needed to become great coaches, thus creating an internal culture of coaching.

What People Are Saying

In an increasingly competitive and often volatile world marketplace, any business that hopes to thrive must achieve the optimal alignment and engagement of its employees. That takes great coaching; and not just by the top few, but by all leaders throughout your organization. That’s where GUIDE Coaching differentiates itself. Applying their unique and powerful coaching process, the highly experienced and talented authors of GUIDE Coaching offer organizations a widely tested and no-nonsense, practical model to effectively training and developing your leaders as coaches. Importantly, this to-the-point book shows you how to build a culture of internal coaching that can bring your organization that needed edge on your competitors.
Bill Cooke, Director and Professor, School of Human Resources & Labor Relations, Michigan State University
A great book! GUIDE Coaching offers a practical approach to coaching that will help leaders become better coaches! Use the GUIDE Coaching process and create a culture that engages and coaches your employees.
Marshall Goldsmith, Million-selling author of the New York Times bestsellers, MOJO and What Got You Here Won't Get You There. Recently recognized as the Thinkers 50 most-influential leadership thinker in the world.
According to these very talented authors, “coaching is both an art and a science.” In their GUIDE Coaching book, they walk the reader through their contemporary yet time-tested model, which aims to achieve and sustain higher levels of organizational performance. It is worth reading and using as a reference tool, whether you are an experienced coach or a new leader. Well done!
John J. Haggerty, PhD, Managing Director Executive Education, Cornell University ILR
I’m impressed that these authors have a process that takes coaching that extra mile. Leaving skills with the coach so that they can offer their experience to others is a savvy way to begin to truly embed coaching into the culture of an organization. This is a refreshing, relevant and practical model and one which is very necessary for these times.
Beverly Kaye, Co-author, Love 'Em or Lose 'Em: Getting Good People to Stay, and co-author, Help Them Grow or Watch Them Go: Career Conversations Employees Want
GUIDE Coaching ideas offer insightful and practical tips on how coaches can coach leaders and how leaders can coach high potential employees. The process of coaching through GUIDE (Ground, Understand, Incite, Decide, Encourage/Execute) offers any coach a disciplined framework to make sure that coaching delivers desired personal results.
Dave Ulrich, Professor, Ross School of Business, University of Michigan; Partner, the RBL Group, and co-author, The Why of Work: How Great Leaders Build Abundant Organizations That Win

Guide Coaching



What is GUIDE Coaching? We invite you to learn more in this 13-minute highlight video. Ask us about our GUIDE Coaching Workshops where we present this material in an engaging and interactive manner designed to truly create an internal culture of coaching.